How to get a job in marketing?

Got a creative bone, love of design, writing or data? - then a career in marketing could be for you. Incredibly diverse, marketing is about understanding the marketplace, tapping into key trends, and promoting products or services at the right place and right time.


If this has piqued your interest, before going any further, have a watch of these two webinars:



What kind of marketer shall I be?


From data science to content to videography, marketing covers a broad range of different skills and interests. To give a bit of a sense of what branch of marketing suits you, which will be useful when looking to apply for marketing roles and courses, pick out one or two of the below that best align with your interests:


  • Art & design - If you have a creative flair, a career in marketing would suit you well. The ability to create and communicate products in a compelling way, will help you to succeed in the industry. And an interest in how brands visually differentiate themselves, will make you stand out against others looking to get into the industry.


  • English & humanities - Effective communication is key to marketing, so if you’re good with words and language, marketing could be perfect for you. Whether it’s a magazine article or social media advert, you’ll be talking directly to your audience and unless you get the important points across clearly, you’ll never persuade them to buy your product.


  • Maths - If you’re good with numbers, lots of elements of marketing require a good grasp of maths. From analysing customer data, to calculating whether a promotional campaign has been profitable, there are various roles within the industry that you could be right for.


  • Computer studies & IT - Technology has become increasingly important to marketers in helping them deliver and promote their products in the market – just look at the rise of programmatic advertising and augmented reality. Those with the technical skills to make all of this happen are among the most successful marketers.


How to become a marketer:


There are multiple routes into the marketing industry, and here we outline just a few:


Gain professional qualifications:


One route to become a marketer is to study towards a Foundation Certificate Level 3, which will provide you with the essential skills to enter the industry.


As you study, look to Marketing Assistant roles. Following your Level 3 you can begin studying towards a Level 4, with some businesses offering to fund this for you, before ultimately gaining a Level 6, which is an equivalent to an undergraduate degree and a Marketing Manager-level position.


University


If you're in a position to go back to university, it may be possible for you to study Chartered Institute of Marketing (CIM) qualifications alongside your degree. Content from your degree courses will be mapped alongside CIM qualifications, providing exemptions for some modules. You can check here to see what universities and courses are eligible.


Study yourself:


An alternative, cheaper, but riskier route into marketing is to look to develop your skills without professional qualifications, honing your craft with the huge amount of cheaper content and resources out there. Once you've become an expert in a specific area, you might even have the option of freelancing and becoming your own boss.


For this it's best to look to specialise in a specific area, and here are a couple of examples:


Search Engine Optimization (SEO) – which is the process of improving the quality and quantity of website traffic from search engines. If you google a product such as laptops – you'll notice there's a bit of a battle amongst companies that sell laptops to get your attention. For me laptopsdirect.co.uk is the first result, followed by currys, ao.com and amazon.co.uk. SEO is the method by which companies look to get as high up on the search results as possible, and a company with poor SEO could be very difficult for consumers to find through search engines.


There are number of resources and relatively cheap courses out there for you to teach yourself SEO. Coursera, FutureLearn and Udacity all have multiple options from beginner up to advanced, while the Institute of Data & Marketing also offer a number of courses such as this one.


Once you've mastered your craft, you can look for jobs as an SEO Executive, or look to begin making money straight away freelancing on websites such as Fiverr and Upwork.

Content Marketing – from writing copy for social media to producing content on websites, if you enjoy reading, writing and being creative, content marketing could be the route for you. However, being good at writing is different to being an expert content marketer – which is both an art and a science.


To begin your journey into content, it's worth building a strong foundation using some of the multiple online courses, classes and resources available to you. Here are some places to start:


Again, once you've mastered your craft, you can look for jobs as a Content Executive, or look to earn money straight away freelancing on websites such as Fiverr and Upwork.